From Live About:

Your biggest beauty consideration should be the health of your skin.  With great skin, you'll need less makeup. In fact, if you keep your skin  well-hydrated and exfoliated, your daily routine may include nothing  more than under-eye concealer, mascara, and lip balm.The secret to working with mature skin is five-fold:

  1. Moisturize, moisturize, moisturize.  Nothing plumps up the skin better than hydration. It also helps  everything glide on better, including your concealer, foundation,  sunscreen, blush, and everything else. Dermatologists often recommend  hyaluronic acid, which helps with aging skin like nothing else....
  2. Apply a retinol cream every few days.  This is a fantastic way to maintain a brilliant glow and reduce the  appearance of wrinkles. Retin-A may be too harsh for aging skin, though....
  3. Exfoliate daily.  Flaky, dry skin is not a good base for foundation or any makeup  products. With time and persistence, you can get rid of it. Exfoliating  every day with either a facial scrub or a washcloth dipped in coconut  oil will help tremendously. Dr. Patricia Wexler, a dermatologist in her  60s, tells her patients to exfoliate in the shower because it's less  messy....
  4. Never go to bed without taking off your makeup. Either  cleansing oils or creamy cleansers will leave your face nice and clean,  ready to wake up refreshed for a new day....
  5. Use sun protection.  Keep your face, neck, and hands out of the sun to reduce the appearance  of wrinkles and sunspots. Wear sunscreen on your face, hands, and neck,  rain or shine, and hats if you are out in the middle of the day....

The key to great skincare is to know your skin type. Your  skin—whether it be sensitive, dry, or combination—has special needs  which is why your best friend's or your daughter's favorite moisturizer  may not work for you. Once you know your skin type and buy products  formulated for it, you should see good results. (Read more.)

I encourage all women over 50 to try my Midnight Bouquet Night Treatment and the Morning Bouquet Day Treatment, both of which are made from natural organic African shea butter. Here is more about the wonders of shea butter from Healthline:

Overview

Shea  butter is fat that has been extracted from shea tree nuts. It’s  off-white or ivory colored and has a creamy consistency that’s easy to  spread on your skin. Most shea butter comes from shea trees in West Africa. High  concentrations of fatty acids and vitamins make shea butter an ideal  cosmetic ingredient for softening skin. Shea butter also has  anti-inflammatory and healing properties. Using shea butter on your  body, especially your face, can condition, tone, and soothe your skin.  

Benefits of shea butter for your face

Anti-inflammatory and healing properties

Shea butter has been proven  to have extensive anti-inflammatory properties. Redness and swelling on  your face may be calmed by applying shea butter products. Shea butter’s  fatty acid and vitamin K concentration also helps your body to heal faster when your skin barrier has been compromised. 

Emollient properties

Shea  butter’s consistency and semisolid characteristics help your skin to  absorb it when it melts at room temperature. The rich tree nut oils in  shea butter can soak into your skin, creating a smooth and soft barrier  that seals in moisture. This moisturizing effect can last several hours, unlike some other moisturizers that wear off after one hour or less. 

Anti-aging properties

Shea butter has high levels of oleic, linoleic, and stearic acids. These acids are an effective ingredient to combating oxidative stress,  which is the effect the environmental toxins have on your skin cells.  This helps your skin to have a healthy turnover of new cells, and also  supports the structure and tightness of your skin. The vitamin E in shea  butter also helps protect your skin from the UV rays of the sun,  although you can’t skip sunscreen just because you use shea butter on  your face.  (Read more.)

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